HAIBUA Marketing Group was founded by Hai (Joe) Le. Hai was a refugee from Vietnam in 1975 when he was two years old. While on the boat to the United States, Hai was always seen with the captain's "Bua" (meaning hammer), pounding on loose nails throughout the boat. His family thus gave him the nickname, "Hai Bua." HAIBUA was chosen as the name for his company to pay homage to his journey to America as well as his journey with his marketing company.
Hai (Joe) Le
With more than 20 years of marketing experience, Hai (Joe) has served in several marketing leadership positions prior to starting Haibua Marketing Group in Omaha in 2008. His previous positions included Director of Marketing for Planet Group, Inc., Director of Marketing for Workpoint LLC, and Senior Marketing Manager at ACI Worldwide. Joe has been responsible for strategic positioning and market development for these companies on a global basis. He offers extensive expertise in a variety of marketing functions, including strategic marketing planning, web development, branding strategies, digital marketing, social media, international trade shows, lead generation campaigns and customer communiqué.
Haibua Marketing Group is also comprised of several seasoned and accomplished marketing, copywriting, programmers and design professionals. Together, this team helps Haibua’s clients meet their most demanding and critical marketing objectives.